
Creativity + Strategy = Transformative Learning
What is Instructional Design?
Instructional design is the structured process of developing learning experiences that are efficient, engaging, and effective. It focuses on organizing content, activities, and feedback through thoughtful use of technology to support meaningful learning (Williams, 2023).

References
Coursera. (2025, March 3). Competency-based education vs. outcome-based education in corporate training. https://www.coursera.org/enterprise/articles/competency-based-education-vs-outcome-based-education
Pappas, C. (2024, February 22). Action mapping by Cathy Moore: Streamlining design for effectiveness. eLearning Industry. https://elearningindustry.com/action-mapping-by-cathy-moore-streamlining-design-for-effectiveness
Sessums, C. (2020, November 16). Unboxing outcomes-based education. D2L. https://www.d2l.com/blog/what-is-obe/
Williams, J. (2023, November 10). 6 instructional design principles. Instructure. https://www.instructure.com/resources/blog/key-principles-instructional-design-how-craft-effective-learning-experiences
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